M3PS: End-to-End Multi-Grained Multi-Modal Attribute-Aware Product Summarization in E-commerce
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Given the long textual product information and the product image, Multi-Modal Product Summarization (MMPS) aims to attract customers' interest and increase their desire to purchase by highlighting product characteristics with a short textual summary. Existing MMPS methods have achieved promising performance. Nevertheless, there still exist several problems: 1) lack end-to-end product summarization, 2) lack multi-grained multi-modal modeling, and 3) lack multi-modal attribute modeling. To address these issues, we propose an end-to-end multi-grained multi-modal attribute-aware product summarization method (M3PS) for generating high-quality product summaries in e-commerce. M3PS jointly models product attributes and generates product summaries. Meanwhile, we design several multi-grained multi-modal tasks to better guide the multi-modal learning of M3PS. Furthermore, we model product attributes based on both text and image modalities so that multi-modal product characteristics can be manifested in the generated summaries. Extensive experiments on a real large-scale Chinese e-commence dataset demonstrate that our model outperforms state-of-the-art product summarization methods w.r.t. several summarization metrics.
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